Short Version

The What

My name is Laura and I am a videographer based in the West of Ireland. I enjoy collaborating with my clients and finding ways to capture what is important to them whether that is making pancakes with their children on a Sunday morning or capturing an event they’ve been planning for months. In regards to my style, I am not one for posing or using artificial light, but prefer to capture the moment as it is happening.

Here are the different types of short films I create.

  • Lifestyle videos: Family | Children | Infants
  • Artists: Profiles | Workshops
  • Events: Festivals | Education

Long Version

The Who

Unlike many filmmakers, I did not grow up with a camera in hand from a young age. It wasn’t until I started travelling in my early 20’s that photography started becoming a part of my life. Very quickly after getting my first camera and realising what it offered, I became interested in capturing the individuals, places, and cultures that were weaving in and out of my life. I was fascinated with our relationships to each other and our environments and capturing these types of moments became a thrilling challenge.

The Why

Over time I became more interested in movement and started delving more deeply into videography. Since starting Soft Day Media in 2017, I have worked with a wide range of visual artists, documented many arts festivals and captured intimate moments within families.

Life can be fast paced and I find joy in being able to capture what is important to you here and now, whether that be simple moments within everyday family life, documenting an event you have put time and energy into, or capturing you in your artistic flow. These are moments that become more special as years go by.

The Name

“It’s a grand soft day, thank God” is a phrase that is uniquely Irish and can be described as Irish weather that is between mist and drizzle. The moisture seems to just linger in the air and yet before you know it, you are soaked.

Having moved to Ireland, specifically the Wild Atlantic Way, I have experienced many of these soft days. This name is a simple reminder of the uniqueness of where I live and where Soft Day Media started.

Values

Creativity

Each project is unique and I aim to use my creative eyes and find ways to tell your story in visually exciting way.

Authenticity

Capturing the unplanned, unposed moments.

Growth

Constantly looking at ways to improve with each new project and collaboration.

Your Voices

Laura's approach to film making is considered, personal and attentive to detail, delivering beyond the expectation of a project brief. She possess that key ability to capture fleeting moments that genuinely reflect participant engagement with our projects and develop narratives that effectively communicate the overarching project aims. It is a pleasure to work with her professionalism.

- Joanna McGlynn, Socially Engaged Arts Practitioner | Arts Educator

"Laura gave careful consideration to my artistic vision throughout the film project. This was hugely important to me. Her gentle approach belied meticulous attention to detail, and exceptional creativity. She is a gifted filmaker. I was thrilled with the outcome”.

- Hilary Morley, Visual Artist

“We thoroughly enjoyed working with Soft Day Media. Laura is a talented storyteller and created a simple, yet compelling product explainer video for CompanionQMS. We found Laura’s experience and knowledge a great resource, and would, without hesitation, work with her again”.

- Frank Enright, Companion QMS Founder

"Professional, creative,insightful and brilliant are words one could use to describe Laura and Soft Day Media. Her film making is exceptional and her attention to detail captures moments that have passed and gives them a creative longevity that can be viewed and enjoyed long after the project is finished. I look forward to working with Laura in more projects in the future"

- Jo Vahey, Executive Librarian for Schools - Galway

"From the start Laura was super organised and it helped me to be clear about what I wanted from the videos she created for us. Identifying the brief, agreeing a timeline and delivery of the project was faultless from start to finish. She delivered two well considered and professionally edited videos that were exactly what we asked for. As well as her professional abilities Laura is a wonderful person to work with and I would definitely use her services again in the future."

- Dee Deegan, TULCA Festival of Visual Arts Education Coordinator